The Best 50 Business Ideas for Beginners for your Self-Employment

business ideas

If you’ve always had the dream of being your own boss but didn’t know where to start, you’ve come to the right place! Here you will find 50 business ideas for beginners that will enable you to start your own business in 2023 without any special prior knowledge, or to expand your existing business. I’ve put together 50 business ideas from different categories here for you to get inspired by. Whether you’d like to work in the online sector, are passionate about crafts and technology, or have a creative streak – there’s something for everyone. So you can finally take the step into self-employment in 2023!

Table of Contents

E-commerce – Business Ideas

Setting up your own business in the e-commerce sector has never been easier than it is today. There are numerous opportunities just waiting to be implemented as a business idea. Be it the sale of products via an own online store or the sale via platforms like eBay or eBay Kleinanzeigen.

Niche Online Store for Specific Products

A niche online store is a specialized e-commerce platform that focuses on a specific product category or target group. To be successful, a thorough market analysis is necessary to find a gap in the market and to find suitable products. One advantage of these beginner-friendly business idea is that you can build a loyal clientele. However, the disadvantage is that there is often a lot of competition.

Dropshipping Store with selected products

A dropshipping store is an online store that has products delivered directly from the manufacturer to the customer without the need for its own warehouse. To be successful, you need a suitable e-commerce platform and reliable suppliers. One advantage of this idea is that you can start with comparatively little capital. The downside, however, is that you have little control over the supply chain. Here you will learnhow to start a successful dropshipping business.

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Sale of Own Handmade Products

If you are crafty and have creative ideas, you can make and sell your own products. In doing so, it is important to find a niche to stand out from the competition. One advantage of this idea is that you can make your own products and build a loyal customer base. However, the disadvantage is that it can be time-consuming to produce enough products, and the scaling potential is also rather low.

Selling Used Products on Platforms such as eBay or Amazon

Anyone wishing to sell used products can do so via platforms such as eBay or Amazon. It is important to write a good description of the products to attract customers. An advantage of this idea is that you can often buy cheap and with a little luck make high profits. However, the disadvantage is that you often face competition and some products are difficult to sell.

Services – Business Ideas for Beginners

Whether as a freelance consultant, chat moderator, coach or service provider in various areas such as marketing, finance or human resources – the service sector offers a wide range of business ideas and opportunities for successful self-employment.

Dog Sitting Service for Pet Owners

You can be a great help to pet owners by working as a dog sitter. For this, of course, you need a preference and experience in dealing with dogs. The advantage is that you can work flexibly and also combine your work with other commitments. The downside may be that you’re taking care of other people’s animals, and you may also be dealing with difficult dogs.

Cleaning Service for Offices and Private Homes

As a cleaning service for offices and private homes, you will be responsible for cleaning and maintaining premises. You need experience in cleaning, good work organization and high quality standards. Advantages are flexible working hours and a constant customer base. Disadvantages can be, at least at the beginning of setting up your cleaning service, when you do not yet have any or too few employees, that you also have to work physically yourself and come into contact with unpleasant smells and dirt.

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Tutoring Service for Pupils and Students

If you are working as a tutor, you need to have a good knowledge base in the subject and be able to explain well. The benefit is that you can care for young people and help them improve and succeed in school or college. The downside can be that there may be difficult students that you have to deal with.

Handyman Service for minor Repairs and Renovations

If you are handy, you can work as a handyman for minor repairs and renovations. For this you need some experience and knowledge in different crafts. The advantage is that you are usually well paid and your work can be very versatile. The downside is that it can sometimes be difficult to estimate the exact amount of work required.

Translation Service for Documents in different Languages

As a translator, you must not only be proficient in several languages, but also be able to work accurately and reliably. The advantage is that as a self-employed, freelance translator you can work remotely from anywhere and your work is very varied. However, especially for frequent language pairs (like English – German) the competition is very high and popular freelance platforms like Upwork or Fiverr* lead to price dumping, as you are also competing with translators from countries for whom $5/hour is a good hourly wage. Therefore, you should specialize in a niche as soon as possible (for example, finance, technical writing, etc.) to become an expert in a field. Conversely, of course, you can use Fiverr to buy services cheaply.


Fiverr currently offers a 10% Discount Voucher* on your First Order.


IT Support for Small Businesses and Private Customers

As an IT Supporter, you’ll provide technical support to small businesses and residential customers. You will need expertise and experience in the IT industry, as well as communication and problem solving skills. Advantages are the possibility to work remotely and the interest in technology. Disadvantages can include irregular hours and stressful situations with customers who are resistant to learning.

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Accounting Service for Self-employed and Small Businesses

If you want to start an accounting service for self-employed people and companies, then you need to have a good knowledge of accounting and taxation, and usually a relevant education. Of course, you can also hire people with the appropriate technical background while you take care of the business background. Nevertheless, it’s an advantage if you know your way around accounting and the like yourself. In my experience, accounting services are in constant demand, so you are likely to have enough clients and a steady income, assuming you have a positive reputation. Disadvantages are that you have to work with strict deadlines and the initial costs are relatively high (software, employees, etc.).

Event Management for Private and Business Events

If you choose event management, you’ll need creativity, organizational skills and good interpersonal skills. You must be able to manage budgets, negotiate contracts, and manage staff. Benefits include the chance to work on exciting and unique events, and the opportunity to exercise your creative skills. Disadvantages are that there is a lot of competition and you are under pressure as you often have to work with tight deadlines.

business ideas for beginners

Gastronomy – Business Ideas for Beginners

The restaurant industry offers numerous business ideas for beginners and opportunities for successful self-employment, whether as an operator of your own restaurant, food truck or catering service.

Café or Bistro with Organic Products

If you want to open a café or bistro with organic products, you need a passion for organic products, cooking and hospitality. You must also have a good location and create a pleasant atmosphere to be successful in the long run. Advantages are that you have the opportunity to share your passion for healthy eating with others and that there is a growing demand for organic products. Disadvantages are that opening a café or bistro can involve high costs and you will have to invest a lot of time to attract and keep customers.

Food Truck with Special Dishes (e.g. Vegan Burgers, Burritos)

For a food truck with special dishes, you need a good sense for trends and flavor combinations. You will also need special equipment to prepare the dishes and a suitable vehicle to transport them. Advantages are that you are flexible and can change your location to attract new customers. Disadvantages are that you have to work hard to be successful and there is high competition in the food truck industry.

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Catering Service for Events and Celebrations

For a catering service for events and parties, you need a good understanding of food and beverages, as well as strong organizational skills. You also need a good network of suppliers and kitchen equipment to prepare the food. Advantages are that you can organize a variety of events and that you have the opportunity to work with a wide variety of people. Disadvantages are that you are under pressure to meet deadlines and that you often have to work during evening hours and on weekends.

Snack Trolley for Special Snacks (e.g. Crepes, Waffles)

If you run a food truck for special snacks, you’ll need a passion for cooking and creativity to offer unique snacks. You’ll also need proper equipment to prepare the snacks and serve the food. Advantages are that you are flexible and can change your location to attract new customers and that operating costs are often lower than a café or bistro. Disadvantages are that you have to work hard to attract customers and that the weather and time of year can have an impact on your sales.

Tourism – Business Ideas for Beginners

The tourism sector offers numerous business ideas and opportunities for successful self-employment, for example as a tour operator, Airbnb host or theme park operator.

Rent Apartments for Tourists

To rent out a vacation home, you need one or more properties and a platform to advertise and manage them (e.g. Airbnb or your own website). The advantage is that you can work flexibly and theoretically live in the apartment yourself if it is not rented. One disadvantage is that you are responsible for repairs and maintenance.

Travel Agency for Individual Travel and Round Trips

As a travel agent you need comprehensive planning and organization of individual trips and tours. In doing so, you have to put yourself in the shoes of your customers and create suitable offers. One advantage is that you make your customer happy with customized trips and you can live out your passion for travel. However, working in a travel agency doesn’t mean that you travel all the time yourself, but you also have to put a lot of time into research and organization, and it can also be difficult to attract enough clients. With more and more people booking online, an online presence for your travel agency is essential.

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Offer Guided City-Tours for Tourists

As a city guide, you must be well acquainted with the city and its sights and have the ability to convey your knowledge in an interesting and entertaining way. It is advantageous that you can work independently and also organize your working hours flexibly. A disadvantage may be that you have to work even in bad weather and low demand.

Organize Trips into Nature (e.g. Hiking, Canoeing)

For the organization of excursions in nature you need special know-how and equipment for the different activities. The advantage is that you work in nature and you can also do sports yourself. A disadvantage is that you have to bear a certain risk, for example if participants get injured or damage occurs to the equipment.

Health and Wellness – Business Ideas for Beginners

In health and wellness, you can implement business ideas for beginners like yoga classes, nutrition counseling, or creating fitness plans for clients.

Personal Training for People interested in Fitness

For personal training, you need to have the appropriate education or certification, as well as experience in fitness. You’ll help clients achieve their fitness goals and create personalized training plans. Benefits include flexibility in work schedule and the ability to combine your passion for fitness with your work. Disadvantages can be the limited target audience and the need to constantly stay up to date with fitness trends and methods.

Yoga Classes for Beginners and Advanced

Another business idea for beginners is to conduct yoga classes. You may also need appropriate training or certification for this. You offer yoga classes to your clients where they can improve their posture, relieve stress and relax. Benefits include the opportunity to work with people and help them improve physically and mentally. Online yoga classes are also a great way to supplement your income.

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Massage Service for Stressed Customers

For massage services in Germany you need to be trained as a masseur or masseuse. That might be different in your country. You help clients relax and relieve stress by targeting muscle tension. Benefits include the ability to have a flexible work schedule and help people feel better about themselves. Disadvantages can include a limited target audience and the need for ongoing training to stay current with the latest methods and techniques.

Nutritional Counseling for People with Special Needs (e.g. Allergies, Diabetes)

Another health and wellness business idea is to start a nutritional consulting business. You’ll help clients tailor their diets to meet their specific needs and develop healthy eating habits. In doing so, you’ll work with people and help them improve their health and well-being.

Art and Culture – Business Ideas for Beginners

In the field of art and culture, there are business ideas such as opening your own art studio or organizing events such as concerts or art exhibitions.

Art Gallery with Changing Exhibitions

You present artworks of different artists in your gallery and organize openings and events. You need a suitable space, a good selection of artworks and a network of artists. The advantage is that you can get involved with art and come into contact with artists. Disadvantages can be high costs for rent, insurance and marketing.

Music School for Children and Adults

If you want to open a music school for children and adults, you need music knowledge, teaching skills and the ability to run a business. Advantages include the ability to teach the joy of music and encourage the creative development of students. Disadvantages can be the cost of premises and instruments, and the difficulty of attracting enough students.

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Theater Group for Local Performances

If you want to start a theater company for local performances, you need creative skills, organizational skills, and the ability to lead an ensemble. Benefits include the opportunity to realize artistic visions, nurture local talent, and create community through the arts. Disadvantages can be the high cost of equipment and props, and the difficulty of attracting audiences.

Photography Service for Special Occasions

If you’re looking for a new business idea, a photography service for special occasions like weddings and family gatherings is worth considering. You’ll need photography and photo editing skills as well as marketing skills to be successful. One of the advantages of this business idea is the ability to capture the beauty of moments and give customers lasting memories. However, there are also disadvantages such as the high competition and the high effort in editing the images.

Technology – Business Ideas for Beginners

The technology industry offers numerous business ideas for beginners and advanced people for a successful self-employment, whether as a developer of apps, software or as an operator of an IT service company.

App Development for Various Platforms

For business ideas in the field of app development, you need knowledge of programming and design. Advantages are the high demand and the possibility to achieve a wide reach. Disadvantages can be the high competition and the need for continuous updating of the app.

Web Design Service for Companies and Private Clients

For a web design service, you’ll need knowledge of design and programming, as well as marketing skills. Advantages are the high demand and the possibility to design creative and appealing websites. Disadvantages can include high competition and the need to stay on the cutting edge of technology.

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Social Media Management for Companies and Influencers

If you choose social media management as a business idea, you’ll need knowledge of social media marketing and content creation. Benefits include the ability to increase reach and engagement with customers, growing your business. Disadvantages can be the high competition and the need to constantly keep up to date. In this postyou’ll learn how to make money with Instagram.

Video Production for Commercials and Image Films

A promising business idea is video production for advertising clips and image films. For this you need knowledge in video production and marketing. The benefits are huge as you can produce creative and engaging videos to take your business to the next level and increase customer engagement. However, the high cost of equipment and the need to constantly stay on top of the latest technology can be a challenge for your business.

Education – Business Ideas for Beginners

In the education sector, you can implement business ideas like online tutoring or creating learning materials for students.

Language School for Different Languages

If you decide to start a language school as a business idea, you will need knowledge of the language as well as teaching and organization. Benefits include the opportunity to help others learn a new language and learning a language can be very valuable for future career and personal development. Disadvantages can be the high competition and the need to constantly develop interesting and innovative learning methods to set you apart from other language schools.

Computer Courses for Seniors

If you want to offer computer courses for seniors, you need knowledge of IT and teaching, as well as patience and empathy in dealing with older people. Benefits include the opportunity to help older people become familiar with modern technology and making everyday life easier by learning new skills.

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Childcare with a Pedagogical Focus

If you choose childcare with an educational focus as a business idea, you will need knowledge of pedagogy and childcare, as well as patience and empathy in dealing with children. Advantages include the opportunity to have a positive impact on children’s development and the flexibility to set your own work hours. Disadvantages can be the high demands on one’s own work and the need to adapt the care to the individual needs of the children.

Career Orientation for Teenagers and Young Adults

If you choose career guidance for youth and young adults as a business idea, you will need knowledge of career guidance and coaching, as well as empathy in dealing with young people. Benefits include the opportunity to help young people discover their skills and interests and assist them in finding a suitable career. Disadvantages can be the high demands on one’s own work and the need to develop individual career paths for each client.

Pets – Business Ideas for Beginners

In the field of pets, there are various business ideas and opportunities for successful self-employment, such as dog sitter, pet trainer or operator of an online store for pet supplies.

Dog Grooming Service for Special Care

For dog grooming service business ideas, you need experience in the dog grooming and pet grooming industry. Advantages are the ability to offer a specialized service and meet the needs of customers. Disadvantages can include the high cost of the necessary equipment and the difficulty of establishing a foothold in an already competitive market.

Sale of Pet Food and Accessories

If you decide to sell pet food and supplies as a business idea, you’ll need knowledge of pet nutrition and inventory management. Advantages are the possibility to offer different products and brands and to benefit from the growing demand for pet supplies. Disadvantages can include the high cost of purchasing goods and the need to compete with other retailers.

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Dog School for Training and Education

For a dog school as a training and education business idea, you need knowledge in dog education and training. Advantages include the ability to provide a specialized service and assist clients in raising and training their dogs.

Sports – Business Ideas for Beginners

In the sports sector, too, there are many business ideas for Beginners just waiting to be implemented, such as organizing sports events or opening your own gym.

Rental of Sports Equipment for various Sports

If you choose the business idea of renting sports equipment for different sports (such as skiing, cycling), you will have the opportunity to appeal to a wide target group and offer flexible rental options. You will, however, need some capital to purchase and regularly maintain the necessary equipment. Transportation and storage of equipment can also present challenges.

Operation of a Gym or CrossFit Box

If you run a gym or CrossFit Box, you have the opportunity to build a loyal customer base and scale your business for the long haul. You will, however, need a certain amount of capital to fund the setup and equipment of your studio. Plus, competition in the fitness industry can be high, so you’ll need a solid marketing plan to reach your target audience.

Group Training for Different Sports

If you offer group training for different sports (e.g. running, cycling), you can appeal to a diverse customer base and inspire your participants with motivating group dynamics and training successes. You may need a suitable training ground (depending on the sport) and equipment as well as qualified trainers. Organizing and managing group courses can also be challenging.

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Yoga or Pilates Classes for Groups and Individuals

If you offer yoga or Pilates classes for groups and individuals, you can provide a relaxed atmosphere and individual attention. However, you’ll need a suitable space, possibly certification as a yoga or Pilates instructor, and a marketing strategy to reach your target audience. Competition in this field can also be high, so you’ll need a unique concept and clear positioning to set yourself apart.


Fiverr currently offers a 10% Discount Voucher* on your First Order.


Fashion and Accessories – Business Ideas for Beginners

In fashion and accessories, you can pursue business ideas like selling homemade clothes or jewelry.

Vintage Clothing and Accessories for Sale

As a vintage clothing and accessories seller, you’ll offer unique fashion items from decades past to customers looking for something special. For this you need a stock of selected garments, an online platform and/or a stationary store. Advantages are the sustainability of the concept and the possibility to set trends. Disadvantages can be the difficulty in obtaining quality vintage clothing and competition in the market.

Own Brand for Sustainable Fashion and Accessories

With your own brand of sustainable fashion and accessories, you offer your customers an environmentally conscious alternative to conventional fashion. For this you need a clear concept, a creative design language, a production and an online platform and/or a stationary store. Advantages are the possibility to set trends and pursue your own sustainable concept. Disadvantages can be the high cost of production and competition in the market.

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Tailoring Service for Customization and Repairs

As a Tailoring Customization and Repair Service, you will help your customers customize or repair their garments to their individual needs instead of throwing them away. For this you need a talent for tailoring and a place for a workshop. Advantages are the ability to provide a unique and personalized service. Disadvantages can be the high workload and the effort required to acquire customers.

Personal Shopping Service for Customers with Special Requests

With your personal shopping service for customers with special needs, you offer personal and individual advice for people with special requirements. For this you need a sense of trends and style, as well as a network of contacts and an online platform and/or a stationary store.

Real Estate – Business Ideas for Beginners

In the real estate sector, various business ideas can be realized, for example as a broker, property manager or operator of a real estate portal.

Event Location Rental

The rental of event locations and conference rooms are promising business ideas for beginners. Thereby you provide your locations for different events, such as weddings, concerts or company parties. You need one or more locations that offer enough space and are technically equipped. Advantages are high demand and flexibility in pricing. However, high investment costs can be a disadvantage.

Property Management for Rental Properties

Property management for rental properties is a potentially lucrative business idea. In doing so, you manage real estate on behalf of owners and ensure smooth leasing and maintenance. You need a license and expertise in real estate. Advantages are regular income from rents and a wide range of customers. Disadvantages can be high responsibility and liability risks.

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Real Estate Agent

As a real estate agent you mediate between buyers and sellers of real estate and receive a commission for successfully concluded contracts. You need to be appropriately licensed and have a good understanding of the real estate market. Advantages are the high commissions and the high demand for real estate. Seasonal fluctuations and competitive pressure can be disadvantages.

Conclusion: Business Ideas for Beginners 2023

Of course, these are just a few business ideas and there are many more ways you can start your own business (If you want to try business ideas on the side for now, here are the best ideas to start your own business SIDEWAYS). It is critical that you consider your individual skills and interests and find a niche in the marketplace that you can cover with your skills. Successful self-employment requires thorough planning and implementation, as well as the ability to respond quickly and effectively to challenges and changes. However, with a promising business idea and the right strategy, you are well on your way to success and achieving your goals.


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